Meet the Founder
Donaldo Smith
Founder, Managing Director
Donaldo Smith is a fashion industry expert also known by his moniker "Wearisnaldo". Donaldo has played an instrumental role in the business growth and expansion of multiple apparel & footwear brands including Puma, Diadora, Starter, and most recently Sergio Tacchini. A seasoned professional with over 15 years of experience known for having a clear strategic vision and business acumen. He has a keen ability to lead Sells, Build Client Relations, and Increase wholesale distribution networks. Donaldo has added the title of Author to his tool kit with the release of his book, STREETWEAR 101.